![]() ![]() Because of the limited color palette that is inherent to PNG files, they are not a recommended file type for saving photos or any complicated artwork. Web File Types PNG Portable Network GraphicsĬommonly used for web images such as logos or simple artwork that needs a transparent background. This file type should be used for print only -mainly for high resolution photographs. No matter how many times you copy or resave a TIFF file, it always maintains the quality of the original file. Very large raster files that don’t lose their quality unless you start to scale the file up. They provide a complete and accurate snapshot of a document, including all text and images, to share with others for commenting or printing. PDFs were introduced to ease the sharing of documents between computers and across operating system platforms. We save illustrations as EPS when we want them to be scalable. We save photographs as EPS when we want to preserve high resolution format. This file type is used for creating high quality graphics. Now, let’s get down to the nitty-gritty of the file types you’ll likely find in your brand guide Print File Types EPS Encapsulated Postscript Vector files are essential for large format graphics because they will not get blurry or lose their print quality matter how large you scale them up. Vector files are typically illustrations that are composed of paths (think lines and shapes), not pixels. If you try to enlarge them, they will start to get distorted and blurry. Raster images are defined by specific proportions. When using raster software such as Photoshop, you’re essentially painting…mixing and blending colors with tiny pixels to create your image. Raster images are photographs and graphics made up of pixels. Types of Graphics Raster Art/Files (.gif. RGB is the primary color space for digital and web assets. Differing percentages of each of the three colors are combined to create any color on the spectrum. RGB is an additive system for generating/representing the colors displayed on screens (computer, cell phones, tablets, etc.). ![]() Under most circumstances, we will supply you with a 2 color PMS version of your logo, which is perfect for printing business stationary. Printing with PMS color can get expensive depending on how many colors you need to print. Pantone colors are commonly used for printing logos, or when you need to make sure your primary branded colors print 100% accurate. Instead of layering to create a color, Pantone colors are achieved from specific ink formulas. Pantone AKA PMS (Pantone Matching System) This is a common color mode for print graphic files, especially in the growing world of digital printing. A percentage of each color (cyan, magenta, yellow, and black) is layered on top of each other to create the final colors you see on pieces printed in “4-color process”. Color Modes CMYK Cyan, Magenta, Yellow, and Black AKA 4-color ProcessĬMYK is a subtractive system of color representation that is used for printed materials.
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